Think you’ve unmasked every untruth about the holiday season? Think again. For more than 20 years Cotton Incorporated’s Lifestyle Monitor™ survey has kept its finger on the pulse of consumer behavior and preferences.  Black Friday, Cyber Monday, the week before Christmas all will have popular holiday sales events with consumers taking advantage of layaway, ship to store options and social media opportunities to save.

From how much consumers plan to spend, to what they plan on spending, Melissa Bastos, Director of Market Research in the Corporate Strategy and Program Metrics Department of Cotton Incorporated is here to dish! Take a listen: